Ātea by TAV
New Horizons
Ātea by TAV opens a new chapter within the TAV story, allowing us to explore different fabrics, constructions, and silhouettes, with pieces crafted beyond the Cook Islands. This expansion gives us the creative freedom to innovate, while remaining guided by the values that define TAV.
We honour our longstanding artistic expressions while embracing new possibilities – safeguarding tradition while looking toward the future.
Crafted from Natural Materials
True to our commitment to sustainability, Ātea by TAV is crafted using natural materials such as linen, cupro, and mother-of-pearl shell. These materials are selected for their luxurious feel, longevity, and reduced environmental impact; designed to be worn, treasured, and kept.
The meaning of Ātea
The name Ātea; meaning space or opening in Cook Islands Māori and many other Pacific languages, represents a new beginning. It speaks to expansion, creativity, and possibility; a space where TAV can evolve and grow, while remaining true to its origins.
Contemporary silhouettes crafted with a traditional heart – for those who value quality, culture, and thoughtful design.
