Past. Present. Pacific.

Crafted with meaning and shaped by Pacific stories, our garments are a celebration of beauty, spirit and identity.

Discover Our Story

Stories Carved into Every Design

In Polynesian cultures, artisan craft is about recording the journey. We give thanks to the ancestors who recorded their stories before us. TAV honours this tradition through each of our distinctive prints.

'Ārikiriki Akairo
Behind the Print

'Ārikiriki

"'Ārikiriki te moenga – you are welcome here, we've made a place just for you." The 'Ārikiriki print is a gesture of shared warmth and connection, expressed through symbolism such as the Moenga (Woven Mat), and 'Akaipoipo, a symbol of togetherness and unity, representing an unbreakable bond. This print speaks to the enduring strength found in shared love and belonging.

Explore more prints
'Ārikiriki Print

Stay Connected

Sign up to receive 10% off your first full price order, and keep up to date with our latest collections and stories.

Follow Us

Save the date 🌺
Yep, really!

Born in Rarotonga, family-owned for over 30 years, and still creating fashion from our little corner of the Pacific.

Founded in 1987 by Ellena Tavioni, TAV began as a small cottage business and has grown into a globally recognised fashion brand – built on traditional methods of creativity and storytelling. 

At the heart of TAV is a deep commitment to authenticity; preserving and honouring the art forms of the Pacific through every garment we create.

Discover our story on Tavpacific.com
There’s something about a little colour that makes getting dressed feel that much more fun.

The Huia collection was inspired by the legendary and revered huia bird, native to Aotearoa, this collection reflects quiet strength and ceremonial elegance. Pearlescent tones and considered silhouettes create evening pieces that feel powerful, refined, and deeply intentional
Made for Island days 🌴