Past. Present. Pacific.

Crafted with meaning and shaped by Pacific stories, our garments are a celebration of beauty, spirit and identity.

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Stories Carved into Every Design

In Polynesian cultures, artisan craft is about recording the journey. We give thanks to the ancestors who recorded their stories before us. TAV honours this tradition through each of our distinctive prints.

'Ārikiriki Akairo
Behind the Print

'Ārikiriki

"'Ārikiriki te moenga – you are welcome here, we've made a place just for you." The 'Ārikiriki print is a gesture of shared warmth and connection, expressed through symbolism such as the Moenga (Woven Mat), and 'Akaipoipo, a symbol of togetherness and unity, representing an unbreakable bond. This print speaks to the enduring strength found in shared love and belonging.

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'Ārikiriki Print

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TAV is more than fashion. It is identity, heritage, and craftsmanship – made to be worn, remembered, and passed on.

Founded in 1987 by Ellena Tavioni, TAV began as a small cottage business and has grown into a globally recognised fashion brand – built on traditional methods of creativity and storytelling. 

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TAV is more than fashion. It is identity, heritage, and craftsmanship - made to be worn, remembered, and passed on.

Learn more about our story at Tavpacific.com
Hand printed and made in Rarotonga, in colours inspired by our Islands 🌴✨

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Thank you to our TAV community for letting us be a small part of your special moments 🤍

From big celebrations to the little moments in between, it’s so special to see TAV being worn and loved.

We are so grateful to be a small part of your stories.