For the Pacific, flowers are more than a beautiful adornment—they are part of how we celebrate, welcome, create, and connect. From the poe tiare for everyday life, to the fragrant ei exchanged in greeting, flowers accompany us through moments both ordinary and extraordinary.
A curated edit of TAV hero pieces, refined through wear and time. Grounded in classic colours and familiar shapes, this collection brings together our most-loved designs; created to mix, match, and move with you through all of life’s moments.
For a nation of just 15 islands, the Commonwealth Games Opening Ceremony is one of the few moments when the Cook Islands is seen by millions of people around the world. It is our first introduction before competition even begins. In that moment, the uniform becomes more than something to wear, it becomes a symbol of identity, culture and belonging.
Our team travels to the beautiful island of Aitutaki to shoot our Summer 26 Campaign for the Huia Collection. This collection reflects quiet strength and ceremonial elegance. Considered silhouettes paired with pearlescent tones echo the treasured feathers of the revered huia bird, native to Aotearoa.
TAV Proudly Supports the 2025 Cook Islands International Va'a Team
TAV is proud to have sponsored team uniforms for the Cook Islands National Paddling Team, who represented our nation at the International Va’a Federation (IVF) World Championships held in Rio de Janeiro, Brazil, from August 13–21, 2025.
TAV has reached an exciting new milestone; the opening of our very first store in Hawai'i. On March 28, 2025, we opened the doors to our pop-up store at Ka Makana Ali‘i Mall in Kapolei, Hawai‘i, marking a proud new chapter in our journey from the Cook Islands to the world.
TAV proudly introduces Ātea by TAV, a refined new sub-label that marks an exciting new chapter in the TAV journey. Ātea by TAV was created to preserve our traditional hand-carved prints for generations to come.
