Campaigns
The Signature Campaign | With you, always.
By TAV
Jul 30, 2026
Our models in our Signature brown Vaka colourway. From left, Keanavai in the Chrystalla Dress Long, Albert in the Koloa Shirt, Ivana in the Tiare Dress Long and Hunaarii in the Matahere Dress.
The spirit of this campaign is to redefine what a signature wardrobe means for our TAV community.
Traditionally, the idea of a signature wardrobe is built around neutral colour palettes and staples such as trousers, button-down shirts, tailored blazers, and minimalist essentials. While these pieces have their place, they don't fully reflect the way our community dresses, lives, or expresses themselves.
Our Signature Collection embraces a different perspective. It acknowledges that for the TAV family, a signature wardrobe is one that celebrates colour, culture, craftsmanship, and individuality. It is made up of pieces that are worn time and time again, not because they blend in, but because they feel authentically like home.
Our vibrant red colourway, Kaute.
We've brought together our most timeless hero pieces in the colourways that have become synonymous with TAV. These are the colours and silhouettes that have stood the test of time, season after season, year after year, remaining enduring favourites within our community.
At the heart of the collection are some of our most-loved designs: the iconic Tiare Dress, the simple yet versatile Aimata Dress, the classic Taputu Men's Shirt, and our much-loved children's styles, the Tipani Dress and Tumu Shirt. Each piece has earned its place through years of being worn, loved, and lived in.
Our beloved Maine Dress, Tiare Dress and Vaine Dress all featured here in our Signature TAV Cobalt colourway.
Keanavai wears the Tiare Dress in Kaute.
The classic single-shoulder silhouette of our Chrystalla Dress Long.
Our models match in the Lolisi Dress, Ana Dress and Tiare Dress in the Gardenia colourway.
Albert wears the Taputu Shirt in Vaka.
Mix and match your favourite Signature pieces with our TAV Handbags. Ivana wears the Poeana Dress Mini in Tahitian Black Pearl, and Keanavai wears the Mina Dress Mini in Vaka.
