Campaigns

The Poe Tiare Campaign | Celebrating in Bloom

By TAV
Oct 6, 2026

Poe Tiare: From left, Trin in the Vaihiria Dress in Bougainvillea, Keanavai in the Poevai Dress Long in Bird of Paradise, Tiare in the Huahine Dress in Tipani, Tehina in the Tiare Dress Long in Allamanda and Felicia in the Lolisi Dress Long in Teuila.

For the Pacific, flowers are more than a beautiful adornment—they are part of how we celebrate, welcome, create, and connect. From the poe tiare for everyday life, to the fragrant ei exchanged in greeting, flowers accompany us through moments both ordinary and extraordinary.

Tehina and Draco in Rauti.

Captured by photographer Charlize Tuara in Rarotonga, our latest collection is inspired by the flowers that colour our islands and our lives, and this campaign celebrates the beauty, artistry, and meaning they hold throughout the Pacific.

Okika blooming in the garden. From left, Trin in the Tiare Dress, Tiare in the Vaihiria Dress, Albert in the Taputu Shirt and Felicia in the Tiare Dress Long.

The Vaihiria Dress in movement.

Colourways from left, Bougainvillea, Allamanda and Okika.

Keanavai in the Aimata Dress in Bougainvillea.

Made for moments like these.